Flutter was a period tracking app with an emphasis on Endometriosis Education and care.
As the Creative Director, I did the branding, UX, UI, and illustrations for this project. The butterfly represents change, hope, and the feeling you might get when expecting a baby. Flutter's visual goal was to be fun and energetic with the use of a bright, feminine color palette and hand-drawn patterns. Flutter's overall goal, including the goal of the website, was to spread awareness of Endometriosis, explain the app's benefits, and drive users to download.